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Case study

A media brand,
built from the ground up.

Padel Aparte is a media brand dedicated to women’s professional padel, with an editorial identity of its own and a system built to manage its content through data, code and AI agents.

  • Brand
  • Editorial Design
  • Product
  • AI Agents
  • Padel Aparte results post, Milano P1 round of 32: the word resultados in script above four match cards, over a blue court
  • Padel Aparte result post, Germany P2 final: two players embracing, the score in a fixed block and the word final in script
  • Padel Aparte result post, Germany P2 semifinals: two players celebrating with raised arms, with the score block
  • Padel Aparte statistic post: a large number nine and the words victorias consecutivas over a photo of two players

Overview

Padel Aparte is an independent media project focused on Instagram and dedicated to women’s professional padel. It brings together tournament coverage, results and stories, giving more visibility to the players and the people behind the sport.

Role
Founder
Channel
InstagramOpen profile
Publishing since
October 2026
Built with
Figma, TypeScript, the OpenAI Agents SDK and Claude Code

Brand identity

A padel ball and a court line come together to form a P. The name also plays on the Spanish expression punto y aparte, suggesting a new perspective and a space dedicated to women’s padel.

  1. Court line
  2. Padel ball
  3. The P

Brand colors

  • Yellow#F9D474
  • Pink#FD4482
  • Blue#2536E0
  • Main gradient#F9D474 · #FD4482 · #2536E0
  • Light gradient#FFFFFF · #F9D474 · #FD4482

FIP tournament levels

  • Bronze#C57D4F
  • Silver#878D96
  • Gold#F9D474
  • Platinum#8585CE
  • Finals#74BCFF

One identity. Many stories.

  • Padel Aparte results post, Milano P1 round of 32: the word resultados in script above four match cards, over a blue court
  • Padel Aparte semifinal preview, Rotterdam P2: two pairs at the net, with the word semifinal in script
  • Padel Aparte result post, Germany P2 quarterfinals: a player raising her racket in celebration
  • Padel Aparte FIP result post, Torino FIP Gold semifinal: four player portraits and a three-set score
  • Padel Aparte final preview, Germany P2: a finalist walking, with the word final in script
  • Padel Aparte results post, Milano P1 qualifying: four match cards for the pairs that reached the main draw
  • Padel Aparte statistic post: a large number nine and the words victorias consecutivas over a photo of two players
  • Padel Aparte quarterfinal preview, Kuwait Major: a player at the net, with the two pairs named and a vs between them
  • Padel Aparte result post, Rotterdam P2 round of 32: a player jumping with arms open, with the score block
  • Padel Aparte FIP story post: the title Primera final juntas above two player portraits, with the line Primer torneo como pareja and the CUPRA FIP Tour footer
  • Padel Aparte champions post, Rotterdam P2: the winners with their trophy and the word Ganadoras in script
  • Padel Aparte results post, Milano P1 round of 32: match cards over a blue court
  • Padel Aparte result post, Germany P2 quarterfinals: a close shot of two players at the net, with the score block
  • Padel Aparte semifinal preview, Germany P2: a close portrait of a player, the two pairs and the word semifinal in script

Beyond the score.

Some stories go beyond the final score. Winning streaks, milestones and standout performances become editorial content that adds context to the game.

Padel Aparte statistic post: a large number five and the words victorias consecutivas over a photo of two players
Padel Aparte statistic post: the number 59 and the word Títulos over a photo of a player serving, with the line Uno más que Ale Salazar y Ari Sánchez

Beyond the spotlight.

FIP tournaments don’t always have the same photographic coverage as the biggest events. Instead of relying on match photography, I developed a flexible format built around player portraits, scores and tournament identity. It also lets the project cover more players and stories beyond the sport’s biggest names.

  • Padel Aparte FIP result post, Torino FIP Gold final: four player portraits, the score 6-4 7-6 and the word final in script, over the CUPRA FIP Tour footer
  • Padel Aparte FIP result post, Dubai FIP Silver final: four player portraits, the score 6-2 6-1 and the word final in script
  • Padel Aparte FIP result post, Torino FIP Gold semifinal: four player portraits, with the winning pair highlighted, and the score

An editorial workflow, built with code and AI.

Padel Aparte works like a small newsroom, with a clear role for each part. I built it in TypeScript with Claude Code.

  1. 01Code

    Code establishes the facts.

    Scores, rounds and dates come from structured sports data. Automated checks help verify the information before it becomes editorial content.

    • Match data
    • Verified facts
    • Checks
    • Graphics

  2. 02Agents

    Agents make editorial decisions.

    They choose what deserves a post, find its angle and draft the caption from verified data. Code checks every draft against the facts.

    • What to cover
    • Caption in Spanish
    • Photo choice

  3. 03A person

    A person approves what gets published.

    Every post requires human approval. I can approve it, edit it or replace the caption with my own.

    • Review
    • Approval
    • Publication
Padel Aparte result post, Germany P2 semifinals: two players celebrating with raised arms, with the score block

Checks reject any claim the data does not support. A comeback, for example, can only be described if the match had one.

The work in action

Kuwait Major, from the round of 16 to the semifinals. Each pair gets the same rhythm: the result that sent them through, a preview of the match ahead and its result.

  1. Padel Aparte result post, Kuwait Major quarterfinals: a player at the net after a three-set win, with the score block

    01Quarterfinal · Result

  2. Padel Aparte semifinal preview, Kuwait Major: two players at the net, the two pairs named with a vs between them and the word semifinal in script

    02Semifinal · Preview

  3. Padel Aparte result post, Kuwait Major semifinals: two players talking at the net, with a three-set score block

    03Semifinal · Result

  4. Padel Aparte result post, Kuwait Major round of 16: two players about to clasp hands at the net, with the score block and the Premier Padel footer

    04Round of 16 · Result

  5. Padel Aparte quarterfinal preview, Kuwait Major: a player at the net, with the two pairs named and a vs between them

    05Quarterfinal · Preview

  6. Padel Aparte result post, Kuwait Major quarterfinals: a player raising a racket in celebration at the net, with the score block and the Premier Padel footer

    06Quarterfinal · Result

Premier Padel · Kuwait Major final

Perdieron el primero. Ganaron los dos siguientes.

@gemmatriay & @delfibrea son campeonas tras remontar la final ante @asanchezfallada & @andreausteropadel.

They lost the first set, won the next two and are champions.

FIP · Melilla FIP Gold story

Caldera y Eugenio ya tienen su primera final juntas, en el FIP Gold Melilla Ciudad Del Deporte 2026. Y hay un detalle que lo hace todavía más especial: es su primer torneo como pareja.

Un estreno directo en la lucha por el título.

Their first final together, and also their first tournament as a pair.

Padel Aparte result post, Kuwait Major final: two players on court, the score block with the winners highlighted and the word final in script

Built to tell more of the story.

Padel Aparte is a media brand for women’s professional padel, where editorial design, technology and human judgment work together. The system takes care of the repetitive work, so the focus stays on which stories to tell and how to tell them.