Gustavo Franzetti

I design & buildbrands, products and
digital experiences.

The teams I work with

Nonsense

Designing digital experiences across product and brand, from mobile apps to websites and visual identity.

ObjectStyle

Working on brand evolution and design systems, connecting visual design, digital experiences and AI-powered workflows.

Things I'm building

Padel Aparte

Founding a media brand for women's professional padel: its identity, its editorial design and the system that runs it.

Padel Studio

Building a digital product that helps padel players and coaches track matches, analyze performance and gain deeper insights.

Ruidont

Creating an independent digital studio focused on branding, design and technology, helping ideas become real digital experiences.

Beyond design

Autonomía Digital

Helping young women develop essential digital skills through hands-on workshops, practical projects and personalized guidance, giving them the confidence and tools to navigate everyday life, education and work more independently.

Hogar María Luisa

Volunteering with the organization, contributing my time and skills to support its mission and make a positive impact on the community.

About me

I’m a multidisciplinary designer based in Buenos Aires, working across brand, product and digital experiences. I combine design, code and AI to turn ideas into real products, brands and systems.

How I see design

I see design as something that goes beyond the interface. It’s about understanding the business, shaping ideas, and defining how things look, work and connect with people.

Today, design, technology and AI allow me to take those ideas further, from the first concept to building real experiences.

That’s where I do my best work.